Affiliate Network Z

Is Adsense Still A Good Choice To Monetize Blogs?

For many new bloggers, they invision having a custom made blog theme all decked out with the latest colors and graphics with the coolest plugins and a RSS subscriber base numbering in the 5 digits. Many also imagine raking in thousands of dollars per month by monetizing a blog with Adsense.

These illusions are quickly shattered when they see their Adsense accounts with .05 and .20 cents per click and a CTR of 1%. It doesn’t take the newbie blogger long to realize that their dream of living of off Adsense income isn’t a reality.

Is Adsense Still a Good Choice For Monetizing Blogs?

The quick and easy answer is Yes and No. In order for Adsense to be a viable option to monetize a blog, you need large amounts of traffic. And not any old traffic will work!

Many bloggers love to talk about Social Media and they spend a good amount of time writing articles and submitting them to the popular Social Networks like Digg and StumbleUpon in order to bring the masses of Social Networkers to their site. While this may increase traffic to a blog, it rarely translates into clicks on their Adsense ads.

Why Social Traffic Isn’t Good For Adsense

If you’re one of these bloggers who’s chasing traffic from Social sites and still wondering why your Adsense account is empty, listen up, I’m fixing to let you in on a little secret.

Social traffic doesn’t convert for squat. Of course, you already knew that didn’t you!

Why?

Because people who use the Social networks are pretty ‘Net savvy and they don’t click ads. They read blogs more for entertainment purposes than they do for the informational value. Sure, they may read a post about whether or not Adsense is still a good choice for monetizing blogs, but if there’s an Ad block on how to monetize a blog with Adsense next to the post, they aren’t likely to click on it.

Another reason Adsense is a poor choice for Social blogs is because the Click Through Rate (CTR) will be in the dumps. This will cause your Adsense ads to be Smart Priced.

This is how it works. Google Adsense works of off the principle that a targeted Internet searcher is more valuable to the advertisers than a browser just clicking around the Internet.

So when your Social Network browser comes to your site, Google does not consider this a targeted user. If the advertiser is paying per click, and a Social Network user comes to your Social blog about making money on the Internet and actually does click on a Adsense ad, you’ll receive a lower per click price than if that user had went to Google and typed in “how to make money online” and came to your blog and clicked an Adsense ad about ‘how to make money online’. Google considers this targeted traffic and will pay you the most for this type of Internet users.

Why Organic Traffic Pays Off With Adsense

Stop and think about this one for a minute. When an Internet user is searching for some knowledge, they want it and they want it yesterday! Many of us will not stop searching the Internet until we find the useful information we need. We’ll click on this or that, we’re frantic searchers and we need that information!

Let’s say you’re bills are piling up because gas is at a gallon and food prices are skyrocketing. You need some debt relief. So you go on over to Google and type in ‘debt relief’. You then click on the first result that promises you quick and painless debt relief. After you browse the site for a few minutes, you realize this site can not answer your questions and you’ll have to go elsewhere. There’s an Adsense ad block to the upper left with an add about instant debt relief. Hmmm, that’s just what you need right now, instant debt relief.

What do you do?

Click the Adsense ad promising instant debt relief or hit the back button a half dozen times to get back to the Google SERPS page?

Yeah, me too. I’ll hit the Adsense link every time if it will lead me to what I’m looking for.

And you know what?

The Webmaster or blog owner gets the maximum payout for your click because you found his site by searching for the term ‘debt relief’.

If I had gone to his site looking for ‘Ways To Make Money Online”and then clicked the same ad, chances are good he would not have received the maximum payout for that click. That’s why you’ll see some of your Adsense ads paying out .20 cents for one click and the next it gives you . It’s all about how the Internet user got to your site.

So What Type Of Blogs Are Best For Adsense?

It’s not really what type of blog is best for Adsense, the question should be “What type of traffic is best for Adsense?”

And that question is an easy one to answer. It’s organic search traffic. Plain and simple.

Now having said that, you’ll see that many of the so called Social media blogs do not rank well for anything of value.

Ever see John Chow or some of the other popular social bloggers rank in the top 10 for terms like “how to make money with Adsense?”No, you don’t. That’s one of the biggest reasons you don’t see Adsense on their sites. They can’t bring in the organic search traffic they need to convert browsers into ad clickers and their social traffic sure as hell won’t click the ads. So they end up with a crappy CTR and get Smart Priced. The few clicks they do get, Adsense pays out a few cents here and there. Then the Social bloggers will proclaim to the masses about how Adsense doesn’t work any longer!

Adsense Can Be a Steady Income Producer For Blogs and Websites That Pull In Organic Traffic

This is the real secret to Adsense and how to make it pay the most for every click. If you have a blog or website that ranks well for a number of keywords and your pages are optimized to bring in targeted search traffic, you’ll do well with Adsense.

Your blog doesn’t have to be a custom made Wordpress blog nor does it have to be fancy. In fact, you can start with one of these Adsense optimized themes. It does have to be SEO optimized with lots of backlinks to rank well for your keywords.

Forget about the Social traffic and getting your post Dugg and Stumbled. Sure, it’s nice to see all that traffic, but why bother when you know it’s not going to convert plus it’s going to ruin your CTR. And to top it off, it will get you Smart Priced with Google Adsense.

Go after the money. And in this case, the money is in ranking well for your keywords and driving crowds of targeted organic search traffic to your blog or website.

Your blog or website should cover one subject, such as ‘debt relief’. Don’t try to make a blog or website cover everything under the sun. Each page of your website should have an article or post covering one keyword.

For example, if you had a blog over the main keyword of ‘debt relief’, then you’d probably want your interior pages targeting keywords such as ‘bankruptcy’, ‘debt consolidation’, ‘how to pay off your bills early’ or ‘debt consolidation loans’.

While you’re at it, make sure your blog or website is optimized for Adsense. Don’t cover every page in Adsense ads. The top paying ad block is normally a 350 block at the top. You might also want a Tower block in the sidebar, but that’s where I’d stop.

In the past, I put those little Adsense link blocks on my sites, but have always done poorly with them. I’d rather someone click on one of the Adsense ads in the body so I’ll make more money per click. That’s why I’ve started putting only two Adsense ads on my content sites. More ads normally dilute your per click payout.

To wrap this up, if you want to make money with Adsense, forget about those cool social blogs, go with a keyword targeted blog or website. SEO optimize it, build backlinks to make it rank well for your chosen keywords and then sit back and watch the Adsense money roll in. You can still monetize a blog with AdSense, you just have to go about it wisely.

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How Long Should A Blog Post Be

How long should a blog post be? Ever since I started blogging a few years ago, that is one of the questions new bloggers have asked. The blog Guru’s will tell you that blog post need to be short. The theory is that if you make longer post, the reader will get bored and leave your site.

It has always been said that Internet users have short attention spans. That’s still true for the most part.

When I first started, the rule was the post should be between 250 and 500 words. I naturally write long articles as it is. So I was getting comments and email saying my post were too long. So I started trying to keep them around 500 words. That was hard for me to do!

Here are a few reasons why you should be writing long blog post:

• If you’re only interested in attracting Social traffic, stick to making those short, concise post. Most Social readers have shorter attention spans than a 3 year old, especially if they come from Digg.
• If on the other hand, you want your post to rank high in Google SERPS and bring in loads of targeted organic search traffic, you’re more likely to do it with longer keyword optimized post than shorter ones.
• You’ll naturally have more long tail keywords in your long blog post. Long tail keywords bring in more targeted organic traffic to your site.
• Looking at it from Google’s perspective, which post is more informative? A short one or long post? Google is in the business of delivering targeted relevant information to Internet searchers. Google’s algorithym searches for the most relevant and informative information on the Internet when you enter a search into the the search box. So which post do you think it will return higher in the SERPS? A 250 word post about ‘Mens Hair Loss’ or a 1400 word article?
• If you run a content rich site with Adsense, you can increase your CTR with longer post and articles. Why? Because you’ll stand a better chance of the reader losing interest and clicking on an Adsense ad. Yeah, I know, it’s a pretty underhanded Adsense trick hunh? But it works
• You may lose a few RSS subscribers who do not like long post, but you’ll also gain a few more who feel long post are more informative and detailed. They’ll see you as a detailed authority on the subject.

What constitutes a long post?

The way I look at it is, anything over 1000 words is a long post. I know some who say 700 to 800 words is a long post, but a 1000+ word blog post is much better, especially if it’s keyword optimized.

Long post are also more detailed. Instead of making some short-to-the-point sentences, you can take your time and go into more details with your post.

Tips For Optimizing Your Blog for Long Post

If you’re worried about losing your RSS subscribers to long post, here are a few tips that will help you keep them interested and to optimize your long post.

• Use the H3 tag to break up your long post into sections. Properly constructed H3 headings also add SEO benefits to your long post.
• Use bullets and numbers to break up list or for making points
• Use blockquotes when quoting others or for highlighting a resource
• Use Bold, Italics and Colored Text to get your point across and to break up your long post.
• Not all of your long post have to be a War and Peace novels. Just the really important post you want to expand on and the ones you want top rankings for. It’s okay to mix short post with long post. I’ve done this same thing here on AffiliateWatcher.Com

Still not convinced that long Blog post are better?

Take a look at the thumbnail picture below (click it to enlarge the picture). It’s a screenshot I did of a search for “How To Monetize A Blog With Adsense.” I posted it Monday morning and when I got home that afternoon, I was sitting at the #2 spot for that keyword term.

I jumped over some pretty big names to get to the #2 spot with nothing more than a 1400 word post about how to monetize a blog with Adsense. The only reason the B2evolution network outranks my post with their little generic post is because they have more backlinks to that page. It would be rather easy to outrank them and take that #1 spot away with fewer backlinks because my post has more weight than theirs.

Fortunately for me, this happens a lot with my long blog post. Whether or not it’s on this blog or one of my other ones. Long optimized blog post rank better! I no longer ask; how long a blog post should be, I just start writing and stop when I’m done!

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